Dongjia Home Tin Tin: Culture sets sail to occupy the highest point of oriental culture
October 25, 2022
Culture is the keynote of a company, the essence of a brand, and the spiritual connotation of a leader who can lead the overall situation. Mr. Tian Xi, the leader of Dongjia Home, has crossed the Chuanpai home and Yuepai home. He has unique views and explanations on the oriental culture. Under his leadership, the Dongjia home has grown rapidly in two years. Today, let us approach the Dongjia home. The head of the company, Mr. Tian Xi, General Manager of Hong Kong Runian Group. [Time] September 5, 2011 [Location] Dongguan Yuelai Garden Hotel [Guest] Mr. Tian Xi, General Manager of Runnian Group added description] Mr. Tian Xi, General Manager of Runnian Group, follows the interview: [Moderator]: Tian Hello, I understand that Runnian Group has another large-scale production and operation center in Chengdu in addition to Dongguan’s owner. As a person who spans two major furniture industry groups, I would like to hear Mr. Tian’s four major China Home industry cluster: Beijing-style home, Chuanpai home, Jiangsu-Zhejiang pie and Yuepai home interpretation. [Tian Xi]: Hello everyone, in fact, I personally do not quite recognize the division of factions. The four major home industry groups are actually four large economies of production, logistics and operation. They are closely related to local resources and transportation. The decision of where our company decides to go is definitely a rational decision made after taking into account the elements of efficient use of costs and resources. [Moderator]: There have been comments from insiders: Beijing-style homes focus on promotion and promotion, and Guangdong-style enterprises pay attention to production and operation. [Tian Xi]: Actually, this cannot be generalized. It should be said that both are very important. For example, we will make a favorable spread to our oriental culture. [Moderator]: Can you talk about the market positioning of the owner? [Tian Xi]: It should be said that the owner is a closed enterprise. After accurate alignment, production, R&D and operation are closed. The result is The efficiency is higher, the quality is more stable, and the operation industry is more precise. This is why we are developing rapidly. [Moderator]: Dongjia quickly occupied the market in the market. What do you think is the core competitiveness of the Dongjia? [Tian Xi]: First of all, we are committed to the quality of young people, and most of our employees are after 80 years. And relatively high academic qualifications and quality, in addition we have a very good training system to promote the growth of employees, which is the advantage of our human resources. The other core is culture. Oriental culture is not only referring to China in the East; Zen Buddhism in Japan, Totem in Southeast Asia, Buddhism in India, and many oriental elements with the characteristics of each country can be called "Oriental Culture". Dongjiajiao breaks the narrowness of "Oriental". Understand that the hidden borders perfectly blend the essence of the Eastern countries and create a new "Oriental" style, which represents not only a region, a mysterious temperament, but also a casual lifestyle. We have discovered Eastern culture, and we must occupy the supreme point of Eastern culture. In addition, in terms of production process, we use the traditional willow structure, and rarely use hardware, even the rails are wooden. In order to cater to the trend of the current simple style, choose the invisible handle design, save all the complicated decoration, so that you can more purely appreciate the unique charm of the East. Of course, in the details of the treatment, Dongjia home furniture is extremely sophisticated, carefully crafted texture work fine, very three-dimensional, not only beautiful but also highlight the high quality of the furniture itself. Because we know that only high quality can afford this fascinating "Oriental temperament" [Moderator]: What is the activity of this cultural start, Tian Zong? [Tian Xi]: The East has such a good culture and products. On the one hand, we have to spread it very well. Today it is in Dongguan. After a while, our company and our distributors may come to Xi'an, Beijing, and even other Southeast Asian countries. Such as India, Japan. Three of the four ancient civilizations that we basically occupy in the East, our cultural journey, on the one hand, spreads i, on the other hand, absorbs. [Moderator]: What is your expectation for the development of the East House [Tian Xi]: We have found a good idea such as Eastern culture, then our company will occupy the highest point in the fertile land of Eastern culture. thank you all. [Moderator]: Thank you, Tian. (Editor: JN106)