Regardless of the type of industry, market trends will give decision makers an opportunity to assess the status quo, and policymakers need to make correct judgments about the direction of market development before the trend comes. The development trend of the
Metal Packaging industry is closely related to the development of metal materials in recent years. The special-shaped beverage cans with unique charm are becoming a model of metal
Packaging innovation, and will become the mainstream of the market in the future.
Shaped cans are divided into cans and aluminum cans from the material, forming a rise, shallow relief, shrinkage, stamping and closing in several ways. Special-shaped can products can be used to manufacture beverage aluminum cans, beverage steel cans, aluminum aerosol cans,
Tinplate aerosol cans, and
Tin Cans.
A stone sparks a thousand waves
Consumers' demands for quality of life are increasing day by day, and more and more attention is paid to the appearance of daily necessities. With the increase in the popularity of Coca-Cola and some multinational beer giants for shaped beverage cans, shaped beverage cans are becoming new packaging highlights and are growing in the field of metal packaging. In less than 10 years, shaped cans have developed rapidly abroad. The international beer brand Heineken invested in Australia’s first 330ml specially designed beer can production line in Australia in early June 2005. The special-shaped cans are in the form of kegs. This reminds people of the fact that they were in North America and England and the crown 3 years ago. The cap company cooperated in the production of special-shaped cans. At the time, this type of packaging only appeared in the U.S. market. In Australia, beer packaging has appeared for the first time in this amazingly special form. However, practice has proved that Heineken is very suitable for the use of special-shaped cans, and the “kettle” can has completely occupied the Australian beer beverage market. Heineken also triggered a new packaging revolution in Australia. This latest 330ml profiled can made Heineken more prestigious. In Australia, traditional aluminum can beer has held a solid position for a long time, and the sales volume of canned beer is gradually increasing. The emergence of special-shaped cans has further promoted the development of the entire market. The success of the Heineken profiled beer can in Australia has greatly stimulated the development of this new technology. Helneken from June. The use of this special-shaped can was started in the retail package of high-grade food.
The crown cap company pushes the special-shaped cans at the same time. Its colleagues are also active in action. Australia's Amcor has introduced a VB375ml profiled can in 2003. The cans are for sale on a limited basis and are mainly used to celebrate international cricket matches in Australia. VB board shirt shaped tank design is very unique. One side is an athlete, the other is an embossed VB slogan, and the tank's 12 shirts contain the athlete's 12 cartoon characters. Compared with the previous VB375ml can, the new shaped cans provide a higher degree of tactility on the can body and are known as the strong combination of the VB trademark and the VB series of each international cricket competition. After successful negotiations with the crown cap, Amcor was allowed to use the crown cap's patented technology. In January 2004, Amcor announced the production of special-shaped cans in the Australian region. It is mainly used in the packaging market of beer, alcohol mixtures and soft drinks. Amcor's beverage can factory has installed production equipment at Rocklea with an annual production capacity of 250 million cans.
The company's special-shaped can products can successfully open the Australian market, mainly benefit from the latest packaging concept advocated by the organizing committee - to enhance customer competitiveness. The VB board shirt shaped tank is the result of close cooperation between Amcor and CUB. In the production of this new product, the packaging cans are first printed, and then the final shaped cans are quickly created through a special molding machine, and metal molds are replaced with high-pressure air, so that symmetrical or asymmetrical shapes can be generated. Amcor believes that its special-shaped cans will create more business opportunities for users in both Australia and the international beverage market.
Technology is the primary productivity
Coke, Pepsl and other large non-alcoholic beverage producers are optimistic about canned packaging. In 1997, the Crown cap company began testing special shaped aluminum cans. Drawing on previous successful experience, Crown Bottle Caps quickly opened up the special aluminum can beverage market, and the economic benefits were very good. Some companies are trying to put special-shaped cans into functional beverages.
In the spring of 1999, the special-shaped beverage cans made by Crown Cap for Heineken have already become popular in the US market. In 2000 Ball designed two-piece cans using high-pressure hydroforming technology. They supplied special-shaped cans for Mellow Brewery in Phoenix and San Diego. The prospects for the development of packaging cans depend on the profitability of beverage products. BaIl believes that the profits of the beer industry are high, and the products are hygienic and environmentally friendly and worth investing heavily. Therefore, in 2001, the special-shaped cans produced by the crown caps have been widely used in the packaging of Heineken beer in the UK and Europe.
In the same year, Anhenser-Busch also released the "teardrop" special-shaped beverage cans produced by the Crown Cap Company. It is used for Mikraw beer and Mikro light beer. The crown cap company also produces shaped beverage cans in Brunswick, England, and West Glen, Texas, USA, and the two factories have production capacities of 250 million cans, respectively. Based on the maturity of the alienated technology, the crown cap company has also incorporated a molding system technology patent. The principle is mainly to use air or heating to blow up the model. The crown cap company's special feature is that it never touches the inner coating of the can during the processing process. This is a very important innovation for beverage companies.
Cannex selected the most outstanding and outstanding packaging and processing companies from canners all over the world and created more successes in the fierce competition. In 2003, its Gold Award was awarded to the American CCL Container Company. Its aluminum profiled can was used in the Misticre juice drink package by Snabo Beverage Company. It featured a bottle cap that can be automatically opened and closed. The reason why CCL Containers was able to win awards in two areas was that they focused more on technological innovation and product differentiation.
Innovation is the catalyst for market development
Shaped cans are also receiving much attention in Japan. As early as 1996, Japan developed special-shaped
Iron Cans and won gold awards at the Cannexl997 exhibition. The Yamato production bottle and cans won the canning prize for the first time in 2000. In February of that year, Kraft Foods of the United States applied the package to its juice beverage product. The product was just on the market and the market was very enthusiastic. The can is a spiral-shaped and polymer-coated aluminum container with a spiral-shaped lid (this has been widely used in Japan and is very popular). In 2003, Yamato Corporation held the CannexAsia exhibition in Singapore. The second time won the annual Can Award. The award-winning work is the 355ml aluminum beverage can developed by the company. It features a spiral-shaped relief texture and auxiliary graphics on the surface of the can. This packaging bottle was first introduced in the Japanese market in March of that year and was specially used to package rice wine maker Takara's products, which are made of a mixture of alcohol and fruit and called Sukish. In English, it means "I like it." In the field of three-piece beverage cans, Dahe won a three-piece can of beverage packaging with a gold medal for its 150ml profiled cans for Geogl8 Royal Coffee, a Coca-Cola product.
Take precautions to explore the development of the Chinese market
After China's accession to the WTO, some related industries have shown growth momentum. This phenomenon will inevitably lead to a double increase in domestic demand and exports of the metal packaging industry. In the coming years, China will have more room for development in the field of metal packaging containers. Therefore, shaped canning technology that is more novel in shape, better in visual effects, better in feel, and stronger in brand protection ability will be a dream for world-class empty can manufacturers. The selling point.
According to the analysis of the feasibility of the can-shaped cans market, the biggest problem at present in China is not only the barriers to the introduction of technology, but also the relatively high cost of special-shaped cans. Can the consumer accept the price of the can-shaped can while accepting its price? After investigation, the can-shaped can in the market has certain resistance to entry for products such as pesticides and beverages, but for air fresheners For products like car care products, due to the special ornamental effect and anti-counterfeiting function of the special-shaped cans, the brand products can be accepted at a higher price and have market advantages. For different ages, there is a certain difference in the market potential of special-shaped cans.
Of course, no matter how severe the market environment has been, it has also been unable to stop the special-shaped cans to perform personalized SHOW on the stage of metal packaging.
