Regardless of the type of industry, market trends will give decision makers an opportunity to assess the status quo, and policy makers need to make correct judgments about the direction of market development before the trend comes. The development trend of the
Metal Packaging industry is closely related to the development of metal materials in recent years. The special-shaped beverage cans with unique charm are becoming a model for metal
Packaging innovation and will become the mainstream of the market in the future.
Special-shaped cans are divided into iron cans and aluminum cans from the material, and there are several methods such as shape-up, bas-relief, medium-pressure shrinking, and closing. Shaped can products can be used to manufacture beverage aluminum cans, beverage steel cans, aluminum aerosol cans,
Tinplate aerosol cans and tin cans.
A stone sparks a thousand waves
Consumers' demands for quality of life are increasing day by day. There is an increasing emphasis on the appearance of daily necessities. With the increase of the popularity of Coca-Cola and some multinational beer giants for shaped beverage cans, special-shaped beverage cans are becoming new packaging highlights and have grown in the field of metal packaging. In less than 10 years, canned cans have been obtained abroad. Rapid development.
The international beer brand Heineken invested in Australia’s first 330ml specially designed beer can production line in Australia in early June 2005. The special-shaped cans are in the form of kegs. This reminds people of the fact that they were in North America and the United Kingdom and the crown 3 years ago. The cap company cooperated in the production of special-shaped cans. At the time, this type of packaging only appeared in the U.S. market. In Australia, beer packaging has appeared for the first time in this amazingly special form. However, practice has proved that Heineken's use of special-shaped cans is very suitable, "Keg" beverage cans have completely occupied the Australian beer beverage market. Heineken also caused a new packaging revolution in Australia. This latest 330ml profiled can made Heineken more prestigious. In Australia, traditional aluminum can beer has held a solid position for a long time, and the sales volume of canned beer is gradually increasing. The emergence of special-shaped cans has further promoted the development of the entire market. The success of the Heineken profiled beer can in Australia has greatly stimulated the development of this new technology. Heineken began using this shaped can in retail packaging of high-quality foods starting in June.
While the Crown Bottle Cap Company is pushing its profiled cans, its peers are also taking active actions. Australia's Amcor has introduced a VB375ml profiled can in 2003. The cans are for sale on a limited basis and are mainly used to celebrate international cricket matches in Australia. The VB jersey shirt special-shaped cans are designed to be very unique. One side is an athlete and the other is an embossed VB slogan. The tank's 12 shirts contain athletes' 12 cartoon characters.
Compared to the previous VB 375ml cans, the new shaped cans provide a higher degree of tactile impression on the cans and are known as the strong combination of the VB trademark and the VB series of each international cricket competition. After successful negotiations with the crown cap, Amcor was allowed to use the crown cap's patented technology. In January 2004, Amcor announced the production of special-shaped cans in the Australian region. It was mainly used in the packaging market for beer alcohol mixtures and soft drinks. Amcor's beverage can factory has installed production equipment at Rocklea with an annual production capacity of 250 million cans.
The company's special-shaped can products can successfully open the Australian market and benefit from the latest packaging concept promoted by the organizing committee - enhancing customer competitiveness. The VB board shirt shaped tank is the result of close cooperation between Amcor and CUB. In the production of this new product, the cans are first printed, and then the final shaped cans are rapidly created by special molding machines. High-pressure air is used instead of the metal model so that symmetrical or asymmetric shapes can be generated.
Amcor believes that its special-shaped cans will create more business opportunities for users in both Australia and the international beverage market.
Technology is the primary productivity
Coke, Pepsi, and other large non-alcoholic beverage producers are optimistic about canned packaging. In 1997, the Crown cap company began testing special shaped aluminum cans. Drawing on previous successful experience, Crown Bottle Caps quickly opened up the special aluminum can beverage market with good economic benefits. Some companies are trying to put special-shaped cans into functional beverages.
In the spring of 1999, the special-shaped beverage cans made by Crown Cap for Heineken have already become popular in the U.S. market. In 2000 Ball used medium-injection high-pressure water forming technology to design two-piece cans. They supplied special packaging cans for Mellow Beer in Phoenix and San Diego. The prospects for the development of packaging cans are mainly determined by the profits of beverage products. According to Ball, the profits of the beer industry are high, and the health and environmental protection of the products are worth investing heavily. As a result, the special-shaped cans produced in 2001 crown caps have been widely used in Heineken beer and packaging in the United Kingdom and Europe.
In the same year, Anhense r-Busch also released to the society teardrop special-shaped beverage cans produced by Crown Cap Co., Ltd., which are used in Mikraw beer and Miklos light beer. The crown cap company is also in Brunswick, UK, and in the United States. The production capacity of special-shaped beverage cans in the Westland region of Saskatchewan I reached 2.5 billion cans, respectively.The mature crown cap company based on special-shaped technology merged a molding system technology patent. Blow up the model with air or heat.The crown cap company's unique feature is that it never touches the inner coating of the can during processing. This is a very important innovation for beverage companies.
Cannex selected the most outstanding and outstanding packaging and processing companies from canners all over the world and created more successes in the fierce competition. In 2003, its Gold Award was awarded to the American CCL Container Company. Its aluminum shaped cans were used in the Mistic RE juice drink packaging by Snabo Beverage Company. It features a cap that can be automatically opened and closed. The reason why CcL Containers was able to win awards in two areas was that they focused more on technological innovation and product differentiation.
Innovation is the catalyst for market development
Shaped cans are also receiving much attention in Japan. As early as 1996, Japan developed special-shaped iron cans and won a gold medal at the Cannex 1997 exhibition. The Yamato production bottle and cans won the canning prize for the first time in 2000. In February of that year, Kraft Foods of the United States applied the package to its juice beverage product. The product was just on the market and the market was very enthusiastic. The can is a spiral-shaped and polymer-coated aluminum container with a spiral-shaped lid (this has been widely used in Japan and is very popular). In 2003, Yamato Corporation won the Can of the Year for the second time at the Cannex Asia exhibition in Singapore. The award-winning work is the 355ml aluminum beverage can developed by the company. It features spiral-shaped relief textures and auxiliary graphics on the surface of the packaging cans. This packaging bottle was first introduced in Japan in March of that year for the packaging of rice wine maker Taka Ra. The product was made from a mixture of alcohol and fruit and was called Sukish. In English, it means “I like it”. In the field of three-piece beverage cans, Dahe won a three-piece tin can beverage packaging gold award with a 150ml profiled can of dry Geogia Royal coffee (a Coca-Cola product).
Take precautions to explore the development of the Chinese market
After China's accession to the WTO, some related industries have seen growth momentum, which will inevitably lead to a double increase in domestic demand and exports in the metal packaging industry. In the coming years, China will have more room for development in the field of metal packaging containers. Therefore, new-style can forming technology that is more innovative in shape, better in visual effects, and better in handfeeling, will be a world-class empty can manufacturer. The selling point.
According to the analysis of the feasibility of the can-shaped cans market, the biggest problem at present in China is not only the barriers to the introduction of technology, but also the relatively high cost of special-shaped cans. Can consumers accept the price of canned cans while accepting its price? After investigation, canned cans have certain resistance to entry in the market for products such as pesticides and beverages, but for air fresheners and Car care products, because of the special shape of the cans have ornamental effects and anti-counterfeiting capabilities, so that brand products can be accepted at a higher price and market advantage. For different ages, there are certain differences in the market potential of shaped cans.
Of course, no matter how severe the market environment, it can not stop the abnormal shaped cans shine on the stage of metal packaging.
